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Iowa Wine Growers Association Partners with Kum & Go Stores to Advance Iowa Wine Tourism |
 The Iowa Wine Growers Association has announced that it is partnering with Kum & Go Stores of West Des Moines, IA, to create a travel package for wine tourists, which is designed to help them save money and encourage them to spend their travel dollars with Iowa-based businesses. The package is called the Iowa Wine Companion. Included in it is a Kum & Go coupon book containing $50 in money saving vouchers, which may be redeemed at any Kum & Go location for discounts on valuable merchandise. The package also contains discount coupons to be redeemed at participating Iowa wineries, a directory of Kum & Go locations, a directory of Iowa's wineries, directories for B&Bs throughout the state, and other useful information. The Iowa Wine Companion sells for $15 and will be available for the first time at the Iowa Wine Garden at the 2010 Iowa State Fair. A recently completed economic impact study has shown that Iowa's wine industry contributes nearly $235 million dollars to Iowa's economy. That's according to Kevin Smith, president of the Iowa Wine Growers Association. "The data also shows that our wine industry creates almost $28 million in tourist spending annually," says Smith. "With the current recession, many people are taking their vacations closer to home. It makes sense to us that our association should be doing whatever it can to help make travel in Iowa more fun, efficient, and inexpensive. We also think it make sense to encourage tourists to spend their travel, food, and lodging money with other fellow Iowans," Smith concludes. According to Kevin Krause, Senior VP of Marketing, Kum & Go, LC, "At Kum & Go, we are always looking for ways to enhance the quality of life for Iowa citizens. Our relationship with the Iowa Wine Growers Association allows us to support an organization that provides an economic impact to Iowa." The Iowa Wine Companion is designed to fit conveniently in a glove compartment so that it's always available when travelers need to reference it to find fuel, food, lodging, and other travel needs.
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Promotional Program for Iowa Wineries |
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The Iowa Wine Growers Association is proud to announce a promotional program designed to increase tourism traffic to wineries across Iowa. The program is built around a travel package we are calling The Iowa Wine Companion, and it's intended to benefit all wineries in the state - even those that are not IWGA members. The Iowa Wine Companion is intended to serve as a wine tourist's guide to wineries, lodging, food, gas, and travel services across Iowa. As you all know, Iowa's wine industry contributes nearly $235 million to the State's economy. Almost $28 million dollars of that total is attributable to tourism alone. Armed with those numbers, we've been inviting other Iowa-based tourism and travel dependent business interests to join us in giving Iowans an incentive to travel our state, visit our wineries, and do business with Iowa companies. The 2010/2011 Iowa Wine Companion contains a variety of helpful and cost-saving travel items. Included in the package are 1) a current Iowa winery directory, 2) directories for Iowa's B&Bs, 3) a booklet with $50 in discount coupons for use at any Kum & Go store, and 4) a directory of Kum & Go stores. As this program unfolds, IWGA will be adding new partners such as hotels, restaurants, and other travel related interests. |
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Economic Impact of Iowa's Wine, Vineyard Industry Tops $234 Million |
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The economic impact of Iowa's wine and vineyard industry is estimated at $234.3 million, Iowa Wine Growers Association President David W. Cushman announced during the organization's annual meeting. The economic impact number comes from a recently published study compiled from 2008 figures, the first of its kind for Iowa's wine and vineyard industry. The study also reveals that Iowa produced 186,700 gallons of wine in 2008, for a total of $7.6 million in retail value of wine sold. The industry supported 1,773 jobs and $50 million in wages. "We are just scratching the surface for the economic impact Iowa wine can have for the state," said Cushman. "Iowa's per capita wine consumption trails the national average by more than five bottles per person per year. I would expect the resurgence of a native wine industry in Iowa will increase the awareness and accessibility to wine in general and will bring our resident wine consumption closer to the national average. This represents a potential of $120 million in wine sales. This economic impact study shows that for every $1 spent on Iowa wine another $30 is cycled through Iowa. This is a big impact on Iowa's economy!" |
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