SUNDAY, FEBRUARY 17th SCHEDULE

8:00 - 9:00 a.m. - REGISTRATION & BREAKFAST

CONFERENCE A / ROOM 106

9:00 - 10:15 a.m. - GROUP SESSION - KEYNOTE SPEAKER

CONFERENCE ROOM A / ROOM 106

Oaky, Spicy, and Hot Digital Marketing Strategies For Wineries

Scott Fish, OffROAD

A bouquet of digital marketing strategies that will drive more visitors to your winery and create engaging opportunities for customers to become brand evangelists. Utilizing SEO, Paid Channels, Content, Social, Email to do more with, spice up, and fuel your campaigns. Oaky: Do more with your current resources and strategy. Spicy: Spice up your marketing campaigns, reach new wine club members, and keep them coming back. Hot: Adding fuel to the fire with a concerted Google Ads and Facebook/IG campaign.

10:15 - 11:00 a.m. - EXHIBITOR NETWORKING BREAK

ATRIUM

11:00 a.m. - 12:00 p.m. - BREAKOUT SESSIONS

VITICULTURE / ROOMS 108/109

ENOLOGY / ROOMS 112/113

MARKETING/BUSINESS / ROOMS 114/115

VITICULTURE SESSION

Heard it through the Grapevine, Trunk Disease: It's enough to make you lose your mind.

Mike White, ISU Extension & Outreach

I bet you're wonderin' how he knew! Mike White organized a tour of nine vineyards encompassing seven wineries across Iowa, Nebraska and Minnesota in June of 2018 with Dr. Richard Smart. During their tour around the Midwest, Dr. Smart found signs of serious grapevine trunk diseases at each vineyard. Mike will tell about the diseases they found, how to identify them and methods to manage them.

ENOLOGY SESSION

CONFIDENTIAL: Secrets to Red Winemaking

Kevin Fifo, Covered Bridges Winery

Join Kevin Fifo from Covered Bridges Winery as he shares his top tricks of the trade and best practices for making some award-winning cold-climate red wines.

MARKETING/BUSINESS SESSION

Insights from a Candidly Transparent Solopreneur

Kim Waltman, fullCIRCLE creative + coaching

Talking about business success is commonly easy. What's uncommon + difficult is talking about lessons learned from failing. Enjoy insight from a candidly transparent solopreneur who is excited to encourage others + guide their growth. Oftentimes, the permission to pause in safe, non-judgmental space leads to impactful discoveries about the essential softer side of business that’s often overlooked. In the spirit of learning from failing, Kim will talk about her attempt to launch a business on her family’s southern Iowa agriculture operation in 2012. She’ll share what she learned, the value of 20 | 20 hindsight + things to consider.

12:00 - 1:30 p.m. - LUNCH & IWGA ANNUAL MEETING

CONFERENCE B / ROOM 107

1:30 - 2:30 p.m. - BREAKOUT SESSIONS

VITICULTURE / ROOMS 108/109

ENOLOGY / ROOMS 112/113

MARKETING/BUSINESS / ROOMS 114/115

VITICULTURE SESSION

More Wine Styles for Cold Climate Grapes

Andrew Farmer, Northeast Vine Supply

In this presentation, Andy will explore some interesting approaches to choosing wine styles for cold climate grapes. While countless popular and delicious wines are already being made in in the Upper Midwest, there are surely even more possibilities. Sometimes the season’s weather or business logistics conspire and present us with fruit that we are not sure how to use. Sometimes the market is ready and excited for a wine or a package that they don’t even know exists yet. Thankfully, we can borrow ideas from around the world and apply them to our industry and our grape varieties successfully. Wine samples will be poured and discussed.

ENOLOGY SESSION

Successful Bottling: Strategies and pitfalls for sterile bottling

Brent Baker, Old Woolam Custom Bottling

In this session, Brent Baker will provide an overview of prepping wine for sterile bottling from racking, filtration and final additions. He'll discuss bottling line sanitation practices to achieve bottle sterility and the steps needed to bringing all the pieces together for a successful bottling day.

MARKETING/BUSINESS SESSION

When Weddings and Events Aren't Enough!

Sarah Thompson, Rural Revitalization, LLC

In this session, Sarah will provide a wealth of ideas for easy steps to increase your bottom line, as well as best practices, and things to think about in this changing economy.

2:30 - 3:15 p.m. - EXHIBITOR NETWORKING BREAK

ATRIUM

3:15 - 4:15 p.m. - GROUP SESSION

CONFERENCE A / ROOM 106

Overview of the Georgia Grape and Wine Industry

Cain Hickey, Viticulture Extension Specialist at University of Georgia

This session will review the diverse landscape of the Georgia grape and wine industry and discuss growth trends, triumphs, and challenges.

4:15 - 5:00 p.m. - EXHIBITOR NETWORKING BREAK

ATRIUM

MONDAY, FEBRUARY 18th SCHEDULE

8:00 - 9:30 a.m. - REGISTRATION & BREAKFAST

CONFERENCE A / ROOM 106

9:30 - 10:30 a.m. - GROUP SESSION

CONFERENCE ROOM A / ROOM 106

Iowa Wine Retailing Panel Moderated by Mike Vincent, Wooden Wheel Vineyards and featuring Jorene King, Wines of Iowa and Jeremy & Tara Kohlhaas, The Wijn House

Join Iowa wine retailers and an Iowa winemaker/winery owner as they discuss the dos, don'ts, ins and outs of retailing your wine in the state of Iowa.

10:30 - 11:15 a.m. - EXHIBITOR NETWORKING BREAK

ATRIUM

11:15 a.m. - 12:15 p.m. - BREAKOUT SESSIONS

VITICULTURE / ROOMS 108/109

ENOLOGY / ROOMS 112/113

MARKETING/BUSINESS / ROOMS 114/115

VITICULTURE SESSION

Your Vineyard is Slowly Dying - Grapevine Trunk Diseases & How to Manage Them

Mike Fiery, Miller Chemical & Fertilizer, Mike White, ISU Extension & Outreach, and Terry Bockenstedt, Nutrien Ag Solutions

Following up to Sunday's Grapevine Trunk Disease (GTD) session, Mike Fiery from Miller Chemical & Fertilizer, Terry Bockenstedt from Nutrien Ag Solutions and Mike White, ISU Extension & Outreach, will discuss steps vineyard owners and managers need to do to take control of their vineyard and prevent GTD from killing your vines.

ENOLOGY SESSION

Malolactic Fermentation: Sequential vs. Co-inoculation

Michael Jones, Scott Labs

In this session, Michael Jones from Scott Labs will take a look at the differences, pros and cons of ML bacteria inoculation after fermentation versus at the start of fermentation.

MARKETING/BUSINESS SESSION

Uncorking the Value of Your Business

Mark Hermann, Advance Iowa

Assets, Revenue Streams, High Potential Growth - Want to know how to increase what your business is worth? I will present tools and steps to analyze where you can add increased market value to your business. Don't miss the opportunity to hear ideas on how to start improving on what you have and prepare you for the future.

12:15 - 1:15 p.m. - INDUSTRY PARTNERS LUNCHEON & REGISTERED APPRENTICESHIP GRADUATION CEREMONY

CONFERENCE B / ROOM 107

1:15 - 2:15 p.m. - BREAKOUT SESSIONS

VITICULTURE / ROOMS 108/109

ENOLOGY / ROOMS 112/113

MARKETING/BUSINESS / ROOMS 114/115

VITICULTURE SESSION

New Perspectives on Viticulture Management Practices

Cain Hickey, University of Georgia

In this session, Cain Hickey will broadly review canopy and fruit zone management, spring frost mitigation, and harvest decisions in light of recent research studies.

ENOLOGY SESSION

Clean Up On Aisle 9: The best technology for making wine in a clean environment

Joe Lutomske, ENOTOOLS

50% of your job as a winemaker is cleaning. This falls under your primary responsibility, which is preserving and enhancing the quality of the product that you and your team work so hard for all year. Knowing what tools are available and what makes them commercial grade versus hobby grade is important.

MARKETING/BUSINESS SESSION

Reaping the Fruits of Your Labor: Human Resources in Wineries

Amy DeBruin, Interpower Corporation / Tassel Ridge Winery

You began your investment in a winery because of your passion for making wine. Now you need to employ people . . . . now what? This session will provide some feedback on key areas to begin with as well as some employment-related potholes to avoid.

2:15 - 3:00 p.m. - EXHIBITOR NETWORKING BREAK

ATRIUM

3:00 - 4:00 p.m. - GROUP SESSION

CONFERENCE A / ROOM 106

The Illinois Rosé Project: A rosé by any other name, would it taste as sweet?

Bradley Beam, Illinois Rosé Project / Illinois Grape Growers & Vintners Alliance

The diversity of the Illinois grape and wine industry continues to be a significant marketing challenge. The Illinois Rosé Project is working toward a quality-assured signature wine style to help unify the marketing message and more effectively connect with consumers. In this session, Bradley Beam will provide an insight into the project and how it has impacted the Illinois wine industry.

4:00 - 4:15 p.m. - CLOSING

CONFERENCE A / ROOM 106